AI and the Metaverse: new trends for the professions

The Metaverse and Artificial Intelligence are now on every profession's agenda, and today almost every profession feels the impact and influence of innovation in digital technology.

There are currently four trends in this field that saw major development in 2023: games, digital humans, shared experiences and tokenised assets.

Games

The gaming and video game industry is investing heavily in Metaverse technologies focused on user experience, game narratives, training and the simulation of work tasks.

This can benefit fields beyond game companies. With the sector's expected growth, strong demand is likely for professionals who can manage and program these activities in virtual environments.

Digital humans

Digital humans are AI-driven interactive representations that reproduce human traits, personality and mindset. They build on the idea of avatars, which are finished illustrations of a person.

The plan for the near future is for organisations to use these digital humans inside the Metaverse for activities such as customer service, sales, support and other interactions.

Shared experiences

Today, through the Metaverse, we can take part in events that bring a group of people together in a virtual environment built for interaction, collaboration and shared experiences.

One example is concerts by major artists, which already take place in the Metaverse, both as the artist's own shows and inside video game concert venues.

Tokenised assets

An opportunity for entrepreneurs and anyone looking to open virtual businesses. These assets are a new business model for Metaverse users, who will be able to use non-fungible token (NFT) technology.

They will move digital currencies and generate profit from transactions made in the virtual environment. These resources will inspire new ways to compete and to monetise activities and products developed and sold in the Metaverse.