Articles
Thoughts on communication, technology and the market.
A bilingual website: what changes when your brand serves Brazil and Europe
When a company starts serving clients abroad, translating the website feels like enough. In practice, it is only the start...
What are SuperApps, and why is this model going to catch on?
Book a ride, send a package and order food, all in the same app? That is a SuperApp, and it is becoming a trend.
AI and the Metaverse: new trends for the professions
The Metaverse and Artificial Intelligence are now on every profession's agenda, and almost all of them already feel the impact of digital innovation.
Digital VS or & Analog?
Transmedia campaigns are becoming more and more common in advertising. The strategy integrates online and offline media to promote a brand or product.