Rebranding Centerminas
In 2020, Centerminas Power Shopping needed a new direction. The answer was the arrow: the simplest, most universal symbol of direction became the concept behind the entire brand.
The concept
The arrow is part of our lives more than we imagine;
The arrow is the simplest and most efficient means of communication humankind has ever invented;
The arrow has been with us since the beginning;
The arrow is departure, but also arrival;
It is falling, but also getting back up;
The arrow shows the way;
When the arrow points somewhere, we know exactly where to go;
The arrow points to everything you really need,
>CENTERMINAS
